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McDonald’s China changed its business name, and consumers aren’t lovin’
it.
麥當勞(中國)公司更名，消費者卻表示並不買單。
Chinese media reported on Wednesday evening that McDonald’s Chinese
business changed its company’s name from Maidanglao, a loose transliteration of
the English name, to Jingongmen, or Golden Arches, on Oct. 12.
上周三晚，有媒體報道稱，10月12日麥當勞(中國)公司將其名稱從英語音譯 麥當勞 改為 金拱門 。
Although the fast food chain reassured its fans on its Weibo microblog that
stores in China will still bear the old name, the new moniker was immediately
ridiculed by net users for sounding unsophisticated.
即便這傢快餐連鎖店在其微博上向粉絲們保證，在中國餐廳的名稱不會改變，但是網友們紛紛吐槽這個新名字聽起來一點都不嚴肅。
Jingongmen sounds like a name for a Peking duck restaurant or a
traditional Chinese medicine store, one Weibo user wrote, suggesting台中頂級月子中心 the
company add time-honored brand to double down on the new name’s old-fashioned
connotations.
一位微博用戶寫道: 金拱門聽起來像是北京烤鴨店或傳統中藥店的名字台中月子中心價錢。 他建議公司再加上 老字號 字樣，雙倍增加新名字的傳統內涵。
Picking a Chinese name can be tricky for foreign brands. U.S. home-sharing
company Airbnb earlier this year chose Aibiying, or welcome each other with
love, for its Chinese operations, but the name was badly received for being
difficult to pronounce. Last month, NBA team Dallas Mavericks asked its fans to
come up with a new Chinese name because the current xiaoniu is a mistranslation,
meaning little cows.
對於外國品牌而言，選擇中文名字可能有點棘手。今年早些時候，美國房屋共享公司Airbnb為開拓中國業務，選擇 愛彼迎 或 傢在四方 作為其中文名，但是由於發音困難而不受歡迎。上個月，NBA球隊達拉斯小牛隊讓球迷們想一個全新的中文名字，因為現在的 小牛 是一個誤譯。
McDonald’s low-key name change came after the fast food chain sold the bulk
of its mainland China and Hong Kong business to financial conglome台中月子中心費用rate CITIC
Group and American investment company Carlyle Capital in January.
這傢快餐連鎖店在今年1月份將其在內地和香港的大部分業務出售給金融集團中信集團和美國投資公司凱雷資本，之後麥當勞低調的名字發生瞭變化。
McDonald’s opened its first restaurant台中月子中心推薦 in China in 1990, and the brand,
closely associated with a Western lifestyle, took off. Long lines formed
whenever a new location opened. However, in recent years the fast food chain has
struggled to maintain its growth momentum in China as more prosperous,
health-conscious consumers seek alternative dining options.
1990年，第一傢麥當勞在中國開業，這個與西方生活方式密切相關的品牌蓬勃興起。無論何時每新開一傢麥當勞總會排起長隊。然而，近年來，由於消費者們生活更加富裕、更註重健康，他們在尋求更多的替代選擇，快餐連鎖店一直在努力維持其在中國的增長勢頭。
本文關鍵字：
麥當勞
金拱門
台中月子中心價位
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